Uber has disrupted what has been calledthe taxi cab monopoly.There wasn't a great deal of innovationin the taxi cab industry over the past 10 years.Dirty cabs, bad Customer Service,and a necessity to make phone calls for dispatchersjust to secure a ride weren't all that great.They solved these problemsby constructing an application to reserve a ride,watch the rating of your driver along with the type of car,and simplified pricing and payment optionsby making tipping and cash out of their picture.They thought big.It was more than just adding charge card subscribers to cabs,it was departing from the existingbusiness version altogether.They received their beginning in 2009 running luxury excursions only,and ever since then they have climbed to bea four billion dollar company operating worldwide.Uber's expansion hack?Intense word of mouth and referral marketing.Drivers were compensated by the trip,as independent contractors,they had been motivated to sponsor riders.Riders were impressed by the experienceand if motivated to share for a free ride, could do so.
- Where do you really go tofind out what's going on in the world?Twitter.It's a place we discoverthe most recent information or breaking news.Twitter's CMO states it is not really a social network,but more of a place to understand what's occurring right now.You see that's been among Twitter's most important challenges.People simply don't understand what it does.Its fast paced newsfeed can make you feellike you are always behind,and it's been seen as a homefor online trolls and harassment.Twitter's tried to make adjustmentslike adding better controllers overhow you block cyber bulliesand moving to algorithmic newsfeedthat shows you more content they believe you will like.And while others users adopt the changesothers felt Twitter did not go far enough.But they're trying.Like many social networks,Twitter's putting a large emphasis on videoand particularly live streaming.And they have partnered with sports, entertainment,and news outlets for a supply of live video content.Twitter's added other features including DMor direct message cards for customer service.
